GTM Planner
Go-to-market plans, built and shipped phase by phase.
Designed phased GTM across monthly and quarterly horizons, including pricing and compensation models.
Case: Buddy Trading (Feb to Jun 2026)
A B2B service where I designed and pivoted the model, then built the phased launch plan.
Phased timeline · click to expand
Detail
What the plan actually contained.
Model design & pivot
Designed and pivoted an in-house B2B service, from Competition-as-a-Service to an airdrop-style quest-campaign model: user journey, quest catalogue, and reward mechanics.
KOL / creator compensation
Redesigned the KOL/creator compensation model: fixed, revenue share, and bonus.
Revenue model
Designed a multi-tier, per-campaign revenue model with phased pricing across campaigns.
Open to new roles where partnerships and research drive growth.
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